Chapter 260
Aidan knew Aubree was coming and had everything ready for her well in advance. Playzy was a huge hit overseas, and Aidan had made a fortune from the streaming platform. In his eyes, Aubree showing up was nothing short of a godsend.
Zappy was a project that had been agreed on earlier, and communication between both sides had gone smoothly.
Aubree said, "Over the past few months, I’ve been running pilot promotions for Zappy domestically. The results have been very promising.
"This time, I’m planning to launch the platform both domestically and internationally. I’ll still be partnering with you for the international launch, of course, but the international release will come about two months after the domestic one."
Aidan grinned and extended his hand. "Then, here’s to a successful partnership!"
Upon returning from Odionland, Aubree wasted no time switching gears from vacation mode and plunged headfirst into a new round of challenges.
She integrated the Zappy project into the Playzy team, placing them in charge of its full operations.
"Ms. Miller, the operational model for Zappy is quite similar to Playzy," someone pointed out. "The only real innovation lies in its short, punchy videos ranging from a few seconds to a couple of minutes–mostly comedic content."
Aubree said, "That’s all we need. To put it simply, Zappy is a new media platform, and its real strength lies in these fast-paced short videos–didn’t our beta testing already prove how effective they are? As for those live-streaming commerce tactics, that’s just traffic monetization.
"You’ve got to show people there’s real business potential in short videos–otherwise, why would anyone bother putting in the effort, right?"
Aubree smiled. What she did not say was that short video platforms could expand into countless industries—mini-drama promotions, influencer marketing, and eventually even official government accounts would join in. That was when it truly became a nationwide media platform. Even some foreign leaders would not be able to resist joining the trend.
Zappy would not only dominate domestic traffic but also become a powerful platform for global cultural exchange!
"But will that alone really attract viewers?" one of the team members questioned.
Aubree smiled and replied, "Well, that all depends on how well you deliver. If big data analytics can recommend videos tailored to each user’s interests, isn’t that the best way to keep them engaged?"
Though Zappy and Playzy were launched around the same time, the time and funding that went into Zappy far surpassed what was spent on Playzy.
Aubree’s strategic vision for Zappy was clear: leverage short-form videos as a springboard, transition into long-form content, and ultimately diversify into other industries.
This was where the benefits of working with Peace Entertainment really started to show. As Aubree prepared to launch Zappy, she had already reached out to Sylvia, who got the influencer division at Peace Entertainment to nurture a new wave of content creators across different genres.
When Zappy officially rolled out, it led with a clear, heartwarming message: “Celebrate Life’s Beautiful Moments.”
Aubree poured serious money into the campaign. From metro screens to bus displays and app homepages, Zappy was absolutely everywhere.
Not only that, Aubree also shelled out a fortune to bring in a lineup of A-list celebrities to star in Zappy’s commercials.
On top of that, she set up a generous incentive fund of 35 million dollars. During Zappy’s first month, all short-video creators could sign up–by producing high-quality videos, they could earn cash rewards. The grand prize alone was in the six-figure range.
Thanks to a massive marketing blitz and the lure of massive cash prizes, Zappy immediately attracted hordes of content creators as soon as it launched, many of whom had transitioned from live-streaming platforms.
In just a matter of days, millions of creators had already flocked to Zappy’s platform. The growth rate was phenomenal–eclipsing even what Playzy had achieved at its peak.
After Zappy’s successful launch and promotion, Aubree was met with a milestone of her own–her SAT results were finally out.